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ARCSI Rebrands as ISSA Residential
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ARCSI Rebrands as ISSA Residential

01 May ARCSI Rebrands as ISSA Residential

Posted at 02:56 in Uncategorized by Erin Lasch 0 Comments

This is a monumental year for ARCSI. We are celebrating our 20th anniversary alongside ISSA celebrating its 100th anniversary. ARCSI has represented, gathered, and served our residential community for two decades. To become stronger and create a more prominent identity in the cleaning industry, ARCSI is rebranding and will be known as ISSA Residential as we move forward in our third decade.

ISSA is the leading trade association for the cleaning industry worldwide. ARCSI, the Association for Residential Cleaning Services International, merged with ISSA in 2017 to build for the future, expand our member services and programming, and cement our long-standing relationship with ISSA. The rebranding as ISSA Residential reflects our commitment to excellence and connecting our members with the broader worldwide cleaning community.

The name selected for the rebrand represents two especially important aspects of membership:

  1. ISSA: Illustrates our inclusion in the association with the worldwide cleaning industry.
  2. Residential: Specifically identifies our unique community.

 

“ARCSI has been a part of ISSA for six years now, but this rebrand will make it crystal clear to the cleaning industry worldwide that our residential cleaners are an integral part of the worldwide cleaning community,” said Jeannie Henderson, chair of the ISSA Residential Cleaning Council. “ISSA Residential is more telling of who we are and what we bring to the table for our residential cleaning members.”

ISSA Residential members, who formerly joined the association under the ARCSI division, will transition to membership in the ISSA network. Rather than operating as a separate division, this evolution elevates the position of the professional residential cleaning industry. The transition to ISSA Residential will ensure clarity for existing and potential residential members regarding their membership and strengthen their position as active participants in the greater ISSA membership community.

“While the name has changed, our core values remain the same. We will continue to prioritize the needs and concerns of our residential cleaning community and provide you with the resources, support, and networking opportunities you have come to expect from your membership,” Jonathan Adkins, ISSA senior vice president, explained.

In the coming months, you’ll start to see the ISSA Residential brand roll out across our communication and social media channels, helping you understand what the rebrand means to you and your community. We will focus on making this transition as transparent and smooth as possible. We appreciate your continued support of your residential cleaning association and look forward to growing together as a community.

Please join us in this exciting new chapter by updating the logo on your website and spreading the word about our transition to ISSA Residential. Logos and complete details about the rebrand can be found at www.residential.issa.com/logos.