In 2022, ISSA launched the “Rethink What Clean Means” campaign that was developed to ignite consumers and businesses to reevaluate their standard of clean. Leading the campaign was comedian, actor, and self-described germaphobe Howie Mandel.
This fun consumer campaign featured the “Howie Clean It” video miniseries through paid social media, publisher partnerships, and influencers.
The Rethink Clean campaign challenges business and consumers to rethink what they thought was clean – and consider if it really is clean. We also want the general public to understand the concept of cleaning for health, and as residential cleaning companies, that is the message that you need to take to your customers.
ISSA Residential Cleaning Council and CEO of Jeannie Cleaning, Jeannie Henderson was featured in Better Homes & Garden as they offer tips and tricks from the cleaning industry on how they can keep their own home clean.
ISSA Senior Vice President Jon Adkins explains the creation of the association’s new Rethink Clean program starring comedian Howie Mandel and how the initiative will impact the your business in this Straight Talk video.